SEO vs SEM, Which Is Better For You?

Do you want to rank your website to be the top on google search results

Want to generate leads for your business that actually gives conversions?

Want long term results?

If you’ve answered the above question with “Yes”.

Then surely SEO (Search Engine Optimization) will help you out.

Since it’s a difficult task to be ranked on the top because there is a lot of competition in the market.

But nothing is impossible you’ve to keep patience while you’re optimizing your website.

Let me show you my example to rank my agency website on top.

Search engine optimization is an organic practice to rank your content on the search engine.

And the main difference between SEO (Search Engine Optimization) & (SEM) Search Engine Marketing is that SEM is a paid listing on the search engines.

SEO (Search Engine Optimization)

First, we’ll talk about SEO

Some times ago or you can say before 10 years back,

Only some people know about SEO & at that time it was easy to rank your content on the internet.

Because at that time search engines were not so intelligent to recognize what is actually worthful.

But now the time has changed now everyone wants to rank the website, content on the top result of the search engine.

And it’s very difficult for search engines to find the accurate content to be ranked.

That’s the main reason google changes their algorithm 200 times in a year for ranking content.

And that’s the main issue many marketers are always busy finding some tactics & tricks according to the Google algorithm.

Now if you’re thinking it’s very difficult to rank on google?

So the answer is “Yes”

But if you’re giving some valuable content or a genuine one then these algorithms of google will work positively for you.

See google want to give the best experience to their users.

And if you’re providing some great value then algorithms will try to rank you on the top instead of your competitors.

But for that, you’ve to tell the search engine that you’re genuine.

Then how you’ll do that.

See SEO is basically divided into 3 categories

  • On-Page optimization 

In this process, we basically optimize our content with the help of keywords on our website that do many small tasks like keyword research, keyword optimization, content creation.

  • Off-Page Optimization

This process includes all the work that has to be done on other websites like link building, local directories, listing. Many people try to do it to an extent that comes under spam & rank goes down. 

  • Technical SEO

Basically covered structuring of your website. Your website speed, Indexing, security, Crawlability. These are some technical terms you don’t have to worry about. If you know it that’s really great either you’ll use these terms in coming blogs or content.

Basically, if you’ll work on SEO then you’ve a vision for long term goals SEM is for the short term as soon as your ads stop your presence from google will also disappear.

And the basic similarity in both strategies, that both work for the branding of businesses.

SEM (Search Engine Marketing)

Here are some opportunities for new startups businesses or the one whose content does not rank on google.

What will one do if SEO takes a lot of time to rank their content?

Do either business owners have to wait until Google ranks their websites on the top?

But always remember if you’re doing business then do it either you’ll get some opportunities or a lesson from what you’ve done.

So don’t be afraid if you’re not ranking on the top results

Till then I have a better solution for you. 

You can choose search engine marketing for your business.

I.e. basically google ads.

The platform, that can give you a presence on the top results on the Google search engine.

These results are also the same as the search organic results but having Ads extension included with search results.

What you’ve to do?

You’ve to find out keywords on which you want to show your ads to your audience.

And the other important part, your audience.

You’ve to define your audience’s interest, age, and the other user persona.

So that your ads can be delivered to your audience.

There is one good concept from google you’ll only get charged when someone clicks your ads means that you’ve to pay if someone clicks on your ads, 

And if someone clicks then there are chances that you can get new customer leads or conversions.

That’s the reason google ads are best because it comes under inbound marketing where customers search for you & if you’re having genuine services then customers can be easily convertible.

It’s also very important to make understand that your ads are optimized so well,

Because you’re not the only one who’s running campaigns already many competitors running their ads on google and generating great business in their field.

So there is a need to fully optimize your ads.

If you are thinking that if you’ll increase the amount of your campaign then it will work well.

The answer is “No”.

Yes, it can be one factor to improve the quality of your ads.

But there are several other factors to increase quality.

The simple formula to calculate Ads Rank = Quality Score * Bidding

Quality score depends on your landing page quality.

Bidding is the amount you’ll pay on a click.

Depending on these factors your ads will be visible on the search engine.

Let’s do some mathematics to understand more clearly.

Suppose that you’ve a product on your website average amount INR 500/-

You ran a campaign with Max CPC (Cost Per Click) INR 1.00/- 

But you got click at INR 0.5/- Per Click

Now you’ve a daily budget of amount INR 1000/- 

Then per day visitors to your website = 0.5*1000 =500 (Visitors Per Day)

Let suppose you got a conversion 1% in the worst-case scenario.

Means you got converted 5 people a day.

ROI generated from Ads = 5 * 500= 2500/-

Total amount spend = INR 1000/-

Profit = INR 2500-1000/ = 1500/-

It’s the case when you’ve only 1% conversion rate, If it will increase a little bit in the next month for suppose 2% then only google ads will help you out.

This increment will depend on your services & product quality.

You’ll have to keep track & optimize your ads regularly.

It’s a simple example assumed with a small amount.

You can increase according to your expectations.

I hope this article has cleared your confusion between SEO & SEM.

I knew to achieve it all you’ll need time but don’t worry if you want to learn it then join our tribe or you’ve a business and you want to take it on the next level with online marketing then contact our agency CATnyx Digital Media.

We’ll surely help you out.

If you liked this article, please leave a comment below and let me know what you think about it. Also share it with your friends who might find this useful.

Thanks

Umair Riaz

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